According to JoeChemo.org, Joe Chemo, a spoof of Joe Camel, “was developed as an antismoking character by Scott Plous, a Wesleyan University psychology professor, after his father nearly died from smoking. The first image of Joe Chemo ran in the Winter, 1996, issue of Adbusters magazine.” The Joe Chemo campaign was adopted by in part by public health departments in Washington and Colorado, and the website continues to promote anti-smoking efforts through Joe Chemo.
Image from the William Van Duyn Tobacco Advertisement Collection (Ms Coll 20), Medical Historical Library, Harvey Cushing/John Hay Whitney Medical Library, Yale University. A finding aid describing the collection is available at http://hdl.handle.net/10079/fa/med.ms.0020.
Images may be used for purposes of research, private study, or education. The use of this image may be subject to the copyright law of the United States (Title 17, United States Code) or to site license or other rights management terms and conditions. The person using the image is liable for any infringement.
"Developed as an antismoking character by Scott Plous, a Wesleyan University psychology professor, after his father nearly died from smoking.", “Joe Chemo,” Online Exhibits@Yale, accessed November 20, 2017, http://exhibits.library.yale.edu/document/8158.