Online Exhibits@Yale

Joe Chemo

Joe Chemo

Title

Joe Chemo

Description

According to JoeChemo.org, Joe Chemo, a spoof of Joe Camel, “was developed as an antismoking character by Scott Plous, a Wesleyan University psychology professor, after his father nearly died from smoking. The first image of Joe Chemo ran in the Winter, 1996, issue of Adbusters magazine.” The Joe Chemo campaign was adopted by in part by public health departments in Washington and Colorado, and the website continues to promote anti-smoking efforts through Joe Chemo.

Source

Image from the William Van Duyn Tobacco Advertisement Collection (Ms Coll 20), Medical Historical Library, Harvey Cushing/John Hay Whitney Medical Library, Yale University. A finding aid describing the collection is available at http://hdl.handle.net/10079/fa/med.ms.0020.

Publisher

Adbusters

Date

Circa 1996

Rights

Images may be used for purposes of research, private study, or education. The use of this image may be subject to the copyright law of the United States (Title 17, United States Code) or to site license or other rights management terms and conditions. The person using the image is liable for any infringement.

Format

Still image

Language

Identifier

joe_chemo_funeral.jpg

Citation

"Developed as an antismoking character by Scott Plous, a Wesleyan University psychology professor, after his father nearly died from smoking.", “Joe Chemo,” Online Exhibits@Yale, accessed September 22, 2017, http://exhibits.library.yale.edu/document/8158.

Comments

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