Selling Cigarettes with Medical Science
During the 1930s, cigarette companies often advertised smoking as a way to stay happy ane healthy, promoting cigarettes, as seen here, for the nerves and for digestion.
At the same time, however, as smoking rapidly gained popularity in the early decades of the century, researchers were releasing studies detailing its negative health effects, and consumers were already beginning to worry. Brands such as Lucky Strike and Camels began to use doctors in their advertisements, addressing a presumedly concerned audience, suggesting that physicians approved of smoking.
From the 1930s through the 1950s, tobacco advertising strategies marshalled a tone of medical authority of their own, marketing various brands as healthier than their competitors based on scientific studies and chemical analysis.